The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Iron, Nose Hair, Dumpster
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Campaign
Taser
Agency: Colby & Partners / Santa Monica
Client: California Map & Travel Category: Consumer Television / Consumer Television Under $50,000 Budget
Squares
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Television / Consumer Television :30/:25 Single
AntiFreeze
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Single
Bubble Boy
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Television / Consumer Television Over :30 Single
Shelfball/Travis
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Consumer Television :20 and Under: Single
Bubble Boy, Squares, Chain Reaction
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Noah, Casanova, Gossip
Agency: Wieden+Kennedy / Portland
Client: Miller Brewing Company Category: Consumer Television / Consumer Television :30/:25 Campaign
Trunk Monkey
Agency: R/west / Portland
Client: Suburban Category: Consumer Television / Consumer Television Under $50,000 Budget
Home Shopping (Bedpan), Cooking, Kids Show
Agency: Ground Zero / Los Angeles
Client: ESPN Mohr Sports Category: Consumer Television / Consumer Television :20 and Under: Campaign
Birthmark/Loaded
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Single
Devil's Island
Agency: Lowe / London
Client: Interbrew UK Category: Consumer Television / Consumer Television Over :30 Single
Rucker Park, Roswell Rayguns, Funkship
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Campaign
Fingers
Agency: GSD&M / Austin
Client: 7-Eleven Category: Consumer Television / Consumer Television :20 and Under: Single
Shelfball/Kiss the Double, Shelfball/Medical Condition, Shelfball/Travis
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Birthmark
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Campaign
Pull!
Agency: Wexley School for Girls / Seattle
Client: Diadora Category: Consumer Television / Consumer Television Under $50,000 Budget
Birthday
Agency: Goodby Silverstein & Partners / San Francisco
Client: California Milk Processor Board Category: Consumer Television / Consumer Television :30/:25 Single
Before
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Ulterior Emotions, Corporate Message, Motivational Speaker
Agency: Downtown Partners DDB / Toronto
Client: Labatt Breweries Category: Consumer Television / Consumer Television Over :30 Campaign
Lightbox
Agency: Wieden+Kennedy / Amsterdam
Client: Nike - Footlocker Category: Consumer Television / Consumer Television :20 and Under: Single
Porno, Smells Like Britney, Baby
Agency: la comunidad / Miami Beach
Client: MTV Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Getting Warmer, Cowboy Hat, Bands
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Television / Consumer Television :30/:25 Campaign
Admission, Confession, Hurry
Agency: BMP DDB / London
Client: Volkswagen Category: Consumer Television / Consumer Television :30/:25 Campaign
Talk Show, Academy, Scorecard
Agency: BURRIS / Greensboro
Client: Golf Pride (a Division of Eaton Corporation) Category: Consumer Television / Consumer Television :30/:25 Campaign
Whisper, Track, Lullaby
Agency: Cliff Freeman & Partners / New York
Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Campaign
Sip Not Guzzle, Burn the Maps, Middle Finger
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Television / Consumer Television :30/:25 Campaign
Corn, Close, Ladies
Agency: Goodby Silverstein & Partners / San Francisco
Client: Saturn Category: Consumer Television / Consumer Television :30/:25 Campaign
Red Eye, Copier Room, Sauna
Agency: GSD&M / Austin
Client: Dial Category: Consumer Television / Consumer Television :30/:25 Campaign
Dive, Surprise, Subway
Agency: Hill Holliday / Boston
Client: Dunkin' Donuts Category: Consumer Television / Consumer Television :30/:25 Campaign
Universal Business Adaptor, Elixer, Reality Detector
Agency: Ogilvy & Mather / New York
Client: IBM Category: Consumer Television / Consumer Television :30/:25 Campaign
Rude Awakening, Role Reversal, Gone
Agency: Ogilvy & Mather / Chicago
Client: Sears Roebuck and Co. Category: Consumer Television / Consumer Television :30/:25 Campaign
Morpharay, Devastator, Inflato Glove
Agency: TBWA\Chiat\Day / Los Angeles
Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Campaign
Jaywalking, Newspaper, Gum
Agency: Venables, Bell & Partners / Santa Monica
Client: HBO Home Video-OZ Category: Consumer Television / Consumer Television :30/:25 Campaign
Lance, Recruit, Wave
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Consumer Television :30/:25 Campaign
Wave, Orca, Roddick
Agency: Wieden+Kennedy / Portland
Client: Powerade Category: Consumer Television / Consumer Television :30/:25 Campaign
It's Me
Agency: Maclaren McCann / Toronto
Client: Rogers AT&T Wireless Category: Consumer Television / Consumer Television Under $50,000 Budget
Hi Mom, Cell Phone, Drool
Agency: Deutsch / Los Angeles
Client: California Milk Advisory Board Category: Consumer Television / Consumer Television :20 and Under: Campaign
Prague, Ontario, Minnesota
Agency: Whybin TBWA/Melbourne / South Melbourne
Client: Melbourne International Comedy Festival Category: Consumer Television / Consumer Television :20 and Under: Campaign
Marshall Faulk, Running Stairs, Funny Shoes
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television :20 and Under: Campaign
When Kids Attack
Agency: Lowe / London
Client: Nestlé UK Category: Consumer Television / Consumer Television :30/:25 Single
Hurry
Agency: BMP DDB / London
Client: Volkswagen Category: Consumer Television / Consumer Television :30/:25 Single
Office
Agency: Clemmow Hornby Inge / London
Client: Typhoo Category: Consumer Television / Consumer Television :30/:25 Single
Hail
Agency: Cliff Freeman & Partners / New York
Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Single
Wind
Agency: Cliff Freeman & Partners / New York
Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Single
Kitchen
Agency: Crispin Porter + Bogusky / Miami
Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Single
Living Room
Agency: Crispin Porter + Bogusky / Miami
Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Single
This is America
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Television / Consumer Television :30/:25 Single
Birthmark/Dinner's Ready
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Single
Birthmark
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Single
Award:
2003 Advertising Gold Pencil
Agency:
TBWA\Chiat\Day / San Francisco
Client:
Fox Sports Net
Title:
Iron, Nose Hair, Dumpster
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03082A
Award:
2003 Advertising Gold Pencil
Agency:
Colby & Partners / Santa Monica
Client:
California Map & Travel
Title:
Taser
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
03092A
Award:
2003 Advertising Gold Pencil
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Squares
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03078A
Award:
2003 Advertising Gold Pencil
Agency:
TBWA\Chiat\Day / San Francisco
Client:
Fox Sports Net
Title:
AntiFreeze
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03079A
Award:
2003 Advertising Gold Pencil
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Bubble Boy
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03073A
Award:
2003 Advertising Gold Pencil
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Shelfball/Travis
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
03085A
Award:
2003 Advertising Gold Pencil
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Bubble Boy, Squares, Chain Reaction
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
03089A
Award:
2003 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Miller Brewing Company
Title:
Noah, Casanova, Gossip
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03083A
Award:
2003 Advertising Silver Pencil
Agency:
R/west / Portland
Client:
Suburban
Title:
Trunk Monkey
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
03093A
Award:
2003 Advertising Silver Pencil
Agency:
Ground Zero / Los Angeles
Client:
ESPN Mohr Sports
Title:
Home Shopping (Bedpan), Cooking, Kids Show
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
03088A
Award:
2003 Advertising Silver Pencil
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Birthmark/Loaded
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03080A
Award:
2003 Advertising Silver Pencil
Agency:
Lowe / London
Client:
Interbrew UK
Title:
Devil's Island
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03074A
Award:
2003 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Rucker Park, Roswell Rayguns, Funkship
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
03076A
Award:
2003 Advertising Silver Pencil
Agency:
GSD&M / Austin
Client:
7-Eleven
Title:
Fingers
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
03086A
Award:
2003 Advertising Silver Pencil
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Shelfball/Kiss the Double, Shelfball/Medical Condition, Shelfball/Travis
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
03090A
Award:
2003 Advertising Bronze Pencil
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Birthmark
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03084A
Award:
2003 Advertising Bronze Pencil
Agency:
Wexley School for Girls / Seattle
Client:
Diadora
Title:
Pull!
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
03094A
Award:
2003 Advertising Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
California Milk Processor Board
Title:
Birthday
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03081A
Award:
2003 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Before
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03075A
Award:
2003 Advertising Bronze Pencil
Agency:
Downtown Partners DDB / Toronto
Client:
Labatt Breweries
Title:
Ulterior Emotions, Corporate Message, Motivational Speaker
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
03077A
Award:
2003 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike - Footlocker
Title:
Lightbox
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
03087A
Award:
2003 Advertising Bronze Pencil
Agency:
la comunidad / Miami Beach
Client:
MTV
Title:
Porno, Smells Like Britney, Baby
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
03091A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Getting Warmer, Cowboy Hat, Bands
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03437A
Award:
2003 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen
Title:
Admission, Confession, Hurry
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03438A
Award:
2003 Advertising Merit Award
Agency:
BURRIS / Greensboro
Client:
Golf Pride (a Division of Eaton Corporation)
Title:
Talk Show, Academy, Scorecard
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03439A
Award:
2003 Advertising Merit Award
Agency:
Cliff Freeman & Partners / New York
Client:
Fox Sports Net
Title:
Whisper, Track, Lullaby
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03440A
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Sip Not Guzzle, Burn the Maps, Middle Finger
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03441A
Award:
2003 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Saturn
Title:
Corn, Close, Ladies
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03442A
Award:
2003 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Dial
Title:
Red Eye, Copier Room, Sauna
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03443A
Award:
2003 Advertising Merit Award
Agency:
Hill Holliday / Boston
Client:
Dunkin' Donuts
Title:
Dive, Surprise, Subway
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03444A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / New York
Client:
IBM
Title:
Universal Business Adaptor, Elixer, Reality Detector
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03445A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Sears Roebuck and Co.
Title:
Rude Awakening, Role Reversal, Gone
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03446A
Award:
2003 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Sony PlayStation
Title:
Morpharay, Devastator, Inflato Glove
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03447A
Award:
2003 Advertising Merit Award
Agency:
Venables, Bell & Partners / Santa Monica
Client:
HBO Home Video-OZ
Title:
Jaywalking, Newspaper, Gum
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03448A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Lance, Recruit, Wave
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03449A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Powerade
Title:
Wave, Orca, Roddick
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03450A
Award:
2003 Advertising Merit Award
Agency:
Maclaren McCann / Toronto
Client:
Rogers AT&T Wireless
Title:
It's Me
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
03463A
Award:
2003 Advertising Merit Award
Agency:
Deutsch / Los Angeles
Client:
California Milk Advisory Board
Title:
Hi Mom, Cell Phone, Drool
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
03456A
Award:
2003 Advertising Merit Award
Agency:
Whybin TBWA/Melbourne / South Melbourne
Client:
Melbourne International Comedy Festival
Title:
Prague, Ontario, Minnesota
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
03457A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Marshall Faulk, Running Stairs, Funny Shoes
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
03458A
Award:
2003 Advertising Merit Award
Agency:
Lowe / London
Client:
Nestlé UK
Title:
When Kids Attack
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03097A
Award:
2003 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen
Title:
Hurry
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03407A
Award:
2003 Advertising Merit Award
Agency:
Clemmow Hornby Inge / London
Client:
Typhoo
Title:
Office
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03408A
Award:
2003 Advertising Merit Award
Agency:
Cliff Freeman & Partners / New York
Client:
Fox Sports Net
Title:
Hail
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03409A
Award:
2003 Advertising Merit Award
Agency:
Cliff Freeman & Partners / New York
Client:
Fox Sports Net
Title:
Wind
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03410A
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
IKEA
Title:
Kitchen
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03411A
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
IKEA
Title:
Living Room
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03412A
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
This is America
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03413A
Award:
2003 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Birthmark/Dinner's Ready
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03414A
Award:
2003 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Birthmark
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03415A
